user Experience

BVI Yacht Adventure embarked on a journey to create a captivating website that showcases an extraordinary vacation destination in the British Virgin Islands (BVI). Their aim was to offer a luxurious yachting experience, encompassing the yacht, gourmet dining, spirits, and the picturesque BVI island hopping destinations.

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The Vision

Two distinct target demographics emerged during our research. The first group, aged 25 to 35, comprises individuals in their careers without families. They prefer group travel and cost-sharing rather than solo yacht bookings. The second demographic, aged 45 to 65, includes established professionals seeking family getaways or group adventures.

The task was to convey the essence of the BVI, the yacht experience, culinary delights, and the alluring destinations, emphasizing the luxurious aspect of this trip.

User Experience

Simplicity and user-friendliness were paramount in crafting the website's user interface. It was important to narrate the story of this luxury yacht experience, acquaint visitors with BVI, and provide insights into life on the yacht and the islands to be explored. Strategically designed the homepage and gallery pages to engage users while maintaining easy navigation. Contact information is readily available at the bottom of each page.

Brand messaging

To capture and retain users' attention, CSS animation was employed, ensuring a visually appealing and interactive scrolling experience. The gallery page is divided into three sections:

1. "Private Cruising": This section highlights the opulence of the yacht and the breathtaking scenery visible from its decks.

2. "Opulent Dining": Here, we showcase the delectable cuisine visitors will savor, reinforcing the concept of luxury yachting.

3. "Adventure Awaits": This segment informs visitors about the enchanting ports of call, intriguing local stories, encounters with fascinating people, and the pristine beaches awaiting them.
In summary, the website design focuses on delivering an exceptional user experience (UX) and an attractive user interface (UI) to immerse visitors in the world of BVI Yacht Adventure. The aim was to make their exploration of this luxurious yachting experience as seamless and captivating as the journey itself.

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